Advertising Policy

Homeowners and residents living in the neighborhood may advertise in the HOA newsletter for free up to ¼ page, and additionally any banner advertisements may be run on the HOA web site at no cost. Print advertisements larger than ¼ page may be purchased at a 50% discount off the standard pricing.

Introduction

Thank you for having interest in advertising with the Villages at Maxwell Creek HOA. As a non-profit corporation, all proceeds raised from advertising directly fund the HOA operating budget, helping to reduce the annual HOA membership dues.

Whether your goal is attracting new prospects, sales, or branding for your company, advertising on our web site and in the neighborhood newsletter is a worthwhile investment. Our primary audience is made up of homeowners and residents living in the neighborhood, and we are increasingly seeing a broader range of other Allen (and local area - Lucas, McKinney, Parker, Plano, etc.) residents.

Advertising generally consists of three options:

Placing a banner ad on the web site,
Advertising in the Association newsletter, and
Advertising in both of the above

Potential Target Markets

Though we are willing to advertise most content, the following categories have had a tremendous amount of success advertising on our site. Feedback from companies which have advertised with the HOA can be given upon request:

Area restraunts,
Area real estate and title companies,
Home interiors and decorating,
Financial services (such as tax preparation).

Viewership Statistics

Below are tables representing the average traffic through January 2006.

Currently, the site attracts approximately 33 unique visits per day (174 pages / day), and around 5,311 pageviews per month.

We publish four neighborhood newsletters each year (one per quarter) which is distributed to approximately 330 homeowners and residents. Additionally, we include copies of the two previous newsletters in new-homeowner packets.

Ad Script

We have written a script that gives you the flexibility to chose where you wish to advertise on our webpage. After signing up, we let you access a control panel which can display all your information, the number of impressions, number of clicks, as well as site information.

Prices

You can start advertising for as little as $10. With advertising done on a personal basis, we ensure that your company benefits from advertising with us.

We run very effective CPM (cost-per-impression rates) throughout the web site. Below is a list of the current prices we offer. The more impressions you buy, the cheaper the rate:

Web Site Advertisements:

# Impressions	Cost Per 1,000 Impressions	Total Cost
10,000	$2.50	$25
25,000	$2.00	$50
75,000	$1.66	$125

When advertising in the Association newsletter, advertisements are sold per issue and based on a full page being 8 ½ x 11".

Advertisement Size	Cost Per Viewer	Total Cost
Business card (2 x 3 ½")	$.04	$15.00
¼ page	$.07	$25.00
½ page	$.13	$45.00
Full page	$.25	$85.00

We expect to publish one issue each quarter, but this cannot be guaranteed. Ads will appear in the first issue that is published following receipt of advertising copy and payment.

We request that all advertisements be paid for in advance. We accept credit cards, check, and PayPal. If you chose to advertise on both the web site and in the newsletter, take an additional 10% off the combined price of the packages you chose to purchase.

If you do not already have suitable advertising copy, we have content creation services available as well for both print and online advertisements. Please contact us for specifics, as pricing may vary greatly depending on what you are looking for.

Contact Information

If you would like more information, quotes from current advertisers, or want to advertise, please contact us via e-mail at advertising@maxwellcreek.org.

All advertising is accepted at the discretion of the Association.